Brand Strategy Head

Position Overview

As the Brand Strategy Head, you will spearhead the development and execution of our brand strategy, ensuring our brand stands out in a competitive global market. Your role will involve crafting and implementing strategic initiatives that enhance our brand’s presence, drive growth, and resonate with diverse audiences.

Qualifications

• Experience: Minimum of 10 years of experience in brand strategy, with a proven track record of working with top-tier brands in both domestic and international markets.
• Expertise: Extensive experience in developing and implementing successful brand strategies, with a deep understanding of market dynamics and consumer behaviour.
• Leadership: Strong leadership skills with a demonstrated ability to manage and inspire cross-functional teams.
• Analytical Skills: Exceptional analytical and strategic thinking skills, with the ability to translate complex data into actionable insights.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas and strategies effectively to senior executives and stakeholders.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is highly desirable.

Key Responsibility Areas

• Strategic Leadership: Develop and execute comprehensive brand strategies that align with our business goals and vision, ensuring a consistent and impactful brand presence across all markets.
• MarketAnalysis: Conduct in-depth market research and competitive analysis to identify trends, opportunities, and challenges, and use insights to inform strategic decisions.
• Global &Domestic Integration: Design and implement brand strategies that cater to both domestic and international markets, ensuring relevance and consistency across diverse regions.
• CampaignOversight: Oversee the planning, execution, and optimization of major brand campaigns, working closely with marketing, creative, and product teams to deliver impactful results.
• BrandPositioning: Define and refine the brand’s positioning and messaging, ensuring it aligns with target audience expectations and differentiates us from competitors.
• TeamLeadership: Lead and mentor a team of brand strategists and marketers, fostering a collaborative environment and driving high performance.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including clients, partners, and internal teams, to ensure alignment and support for brand initiatives.