Content Writer

Position Overview

As a Content Writer, you will be responsible for producing high-quality, engaging content across various platforms to support our brand and marketing initiatives. Your role will involve researching, writing, and editing content that resonates with our target audience and aligns with our brand voice.

Qualifications

• Experience: Minimum of 4 years of experience in content writing, with a proven track record of producing engaging and high-quality content.
• SEO Knowledge: Strong understanding of SEO principles and experience with keyword research and optimization.
• Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail and a passion for storytelling.
• Adaptability: Ability to write in various styles and adapt content to different audiences and platforms.
• Education: Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
• Portfolio: A portfolio of writing samples showcasing your versatility and ability to craft compelling content.

Key Responsibility Areas

• Content Creation: Write and develop a wide range of content including blog posts, articles, website copy, social media posts, email newsletters, and more.
• Research: Conduct thorough research on industry-related topics and incorporate relevant information to create informative and engaging content.
• SEO Optimization: Implement SEO best practices to optimise content for search engines and improve visibility and engagement.
• BrandVoice: Maintain consistency in brand voice and tone across all content, ensuring alignment with our overall brand strategy.
• Editing & Proofreading: Review and revise content for clarity, grammar, and accuracy, ensuring it meets high-quality standards.
• Collaboration: Work closely with marketing, design, and other teams to understand content needs and contribute to campaign strategies.
• Content Strategy: Assist in developing content strategies and calendars to ensure timely and relevant content delivery.