Brand Strategy Manager

Position Overview

As a Brand Strategy Manager, you will play a pivotal role in shaping and executing our brand strategies to elevate our presence and impact in the market. You will leverage your expertise in working with top-tier brands, both local and global, to develop and implement strategies that resonate with diverse audiences and drive brand growth.

Qualifications

• Experience: Minimum of 3 years of proven experience in brand strategy management, with a demonstrated track record of working with top-tier brands both domestically and internationally.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is a plus.
• Expertise: Strong understanding of brand development, market research, and campaign management, with a keen ability to translate insights into actionable strategies
• Skills: Excellent analytical, strategic thinking, and problem-solving skills, with the ability to manage multiple projects and priorities in a fast-paced environment.

Key Responsibility Areas

• Brand Strategy Development: Formulate and execute comprehensive brand strategies that align with business objectives and market trends, ensuring a consistent and compelling brand narrative across all channels.
• Market Analysis: Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats, providing actionable insights to guide strategic decisions.
• Campaign Management: Oversee the planning, execution, and optimization of brand campaigns, ensuring they are aligned with the brand’s vision and deliver measurable results.
• Cross-Functional Collaboration: Work closely with internal teams, including marketing, creative, and sales, to ensure cohesive and effective brand messaging and strategy implementation.
• Global & Domestic Brand Integration: Develop and manage strategies that cater to both domestic and international markets, ensuring brand consistency and relevance across diverse regions.
• Performance Tracking: Monitor and analyze brand performance metrics, using data-driven insights to refine strategies and drive continuous improvement.
• Client & Stakeholder Engagement: Build and maintain strong relationships with key clients and stakeholders, presenting strategies and results with clarity and confidence.